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A Rogue Marketer
now hiring sign on a lawn

Don’t Hire Assholes

Hiring a great team is tricky. Someone who is smart does not mean they are going to be a great fit. You have to look at everyone from multiple dimensions. So how do you assess whether someone would work?

people at a festival

How To: Do a last minute trade show with a booth

This guide is for anyone who isn’t quite sure where to start when it’s your and your company’s first time ever sponsoring a trade show booth.

A Statement on Product Management

Lately a lot of my friends have been asking me for career advice, recommendations, and the such. One of the things I enjoy most is helping find people something that they love. My mentees, my family, my friends, I just enjoy talking to them to find what they love. I do it because I had…

dog at end of dock with autumn trees

Welcome to A Rogue Marketer

Introducing my new project, A Rogue Marketer. I’ve always loved marketing, but always felt that marketing concepts are often a bit unapproachable and difficult to apply because every businesses’ marketing problem is just a little bit different from a “norm.”

rows of numbers

Writing Sample: Blurred Lines Between Mad Men and Math Men

Original article ghostwritten as sponsored content for Mediaocean – You May Not Be Don Draper, But There’s a Little ‘Mad Men’ in All of Us.

audience with hands raised

Writing Sample: Got Questions About ‘Automated Guaranteed’? We’ve got answers.

Original article ghostwritten as sponsored content for Mediaocean for the launch of Prisma Avails in 2014.

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About

A Rogue Marketer was conceived as a side project for Joanna to share her POV on marketing and build a community of marketers to chat, share, and learn.

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