Sometimes you get into a new role, or there are organizational changes, or something happens to the business and you realize things aren’t working out for you. What do you do?
Analyst Relations: Gartner and the elusive Magic Quadrant
Everyone wants to be tight with Gartner – and you can too. This is an intro into Gartner that will serve as a primer for how you can build your analyst relations strategy.
How To: Create the perfect product brief
Every product or feature release requires a detailed product brief. This gives the entire organization insight into the what, how, and why a product is being launched. Here’s how to get started.
WTF is Product-Market Fit?
Whether it’s written out as Product-Market Fit or Product/Market Fit, you need to understand and have it for your marketing program to be successful.
How To: Build an Analyst Relations program
This is a primer for anyone trying to understand the world of analyst relations and how they fit into your marketing program.
Demand Gen 101: Questions to ask
Demand gen comes in many forms. For B2C businesses, it is often called growth or acquisition (with a hint of retention). For B2B businesses, it is most correctly known as demand gen which encompasses the groups of marketing programs that drive leads and turn them into closed/won business. This is a primer to the things you should be thinking about when you’re focused on demand gen.
How To: Leverage a win/loss analysis
Understanding why are you winning and losing business is critical in building successful marketing programs. Knowing where customers minds are at: what the special sauce is to lead them to put pen to paper, or why they are just saying no, will help you adjust your strategy and help the business keep track of the health of marketing and sales.
Woman, Interrupted
No one likes to be interrupted, yet it seems daily that women are getting together to discuss the latest episode of “woman, interrupted.” So why is it that the culture of interruption is so prevalent regardless of where you go?
6 recommended reads for marketing leaders
There are far too many books on marketing and leadership, so how do you know what’s good and what’s bad. Well, you’re going to have to trust that I’m critical and know what I’m talking about. Below are the essential reads I recommend.