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A Rogue Marketer

Category: Problem Solving

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How To: Pre-qualify products or features for development

Before you launch into a full Go-to-Market (GTM) process, you must decide whether or not a product or feature release will make it into the product roadmap. Developing a product roadmap is conceivably one of the more difficult things a business will do, and this post attempts to ask the questions needed before moving forward.

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Do you have a crisis management & communications plan?

This is for every business to ask themselves. This post covers the what, who, and how of creating a basic crisis management and communications plan that can help hinder or even prevent bad publicity.

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Woman, Interrupted

No one likes to be interrupted, yet it seems daily that women are getting together to discuss the latest episode of “woman, interrupted.” So why is it that the culture of interruption is so prevalent regardless of where you go?

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About

A Rogue Marketer was conceived as a side project for Joanna to share her POV on marketing and build a community of marketers to chat, share, and learn.

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