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A Rogue Marketer

Category: People Management

Hiring an SME into your org

Hiring a Subject Matter Expert (SME) when you’re early into your business can be a great idea – especially if they have influencing power and/or have the ability to establish themselves – but what should you hire them as?

hand pinning string to a bulletin board

Hiring a Product Marketer

Product marketing can be a difficult role to fill. Knowing what their role within an org will be, what skills they should have, and what they will do, and how they will be measured are critical. This post will walk you through where to start.

When things aren’t working out

Sometimes you get into a new role, or there are organizational changes, or something happens to the business and you realize things aren’t working out for you. What do you do?

now hiring sign on a lawn

Don’t Hire Assholes

Hiring a great team is tricky. Someone who is smart does not mean they are going to be a great fit. You have to look at everyone from multiple dimensions. So how do you assess whether someone would work?

About

A Rogue Marketer was conceived as a side project for Joanna to share her POV on marketing and build a community of marketers to chat, share, and learn.

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