Converting web traffic from “unknown” to “known” (aka a lead) is as much of an art as it is a science. It all comes down to understanding why a person would be willing to give you their information.
Category: 101’s
How to evaluate your brand
When you’re evaluating a marketing program, one of the first things you may look at is the brand. But where should you start and what should you do when it comes to evaluating your brand’s effectiveness?
Building a scrappy first growth marketing campaign
Every start-up’s #1 focus is growth – most often first through product, then sales, and finally marketing. If it’s a “first time” experience with marketing, the biggest question is where to start and how to keep momentum.
Invest in your brand
What is a brand? First thoughts often default to a visual identity, but brand goes far beyond that. In a crowded market, the need to strategically invest in branding is becoming more important than ever – how do you stand out?
How To: Creating a Go-To-Market strategy
Having a clear Go-to-Market strategy is essential for successful launches and feature releases. How the process operates can vary from business to business, but will contain all if not most of the following pieces. This post covers who participates and what these strategies contain.
How To: Build a Lead Management strategy
A clear lead management strategy is essential for any business who would like to have a scalable and measurable pipeline. This post walks through how to implement the basics so you don’t have to deal with untangling a Frankenstein of a data mess later on.
Workshop: B2B Marketing Foundations
If you’re new to B2B marketing and/or looking to hire your first marketing hire for your business, you will need to grow your foundational knowledge in B2B marketing (hint: it’s not like B2C – although it has similar foundations). Read more on how to participate!
How to manage your PR Agency
Public Relations is an art. Those who do it either got it, or they really really don’t. The challenge is, good or bad, if you decide to use an external agency, you will have to manage them. If you don’t have experience doing this, you will more than likely not get the results you want.
How To: Creating a polished presentation – for the non-designer
Whether you’re using classic PowerPoint, collaborating in Slides, or even feeling a bit creative and using Keynote – well designed presentations can be difficult to pull off without a bit of design help, but definitely not impossible.