If you’re new to B2B marketing and/or looking to hire your first marketing hire for your business, you will need to grow your foundational knowledge in B2B marketing (hint: it’s not like B2C – although it has similar foundations). Read more on how to participate!
So, I’m excited to share some news: I’m hosting a B2B Marketing Foundations workshop on April 22nd in partnership with First Generation, a founder network for immigrant and first generation founders!
That is a closed event at this time, BUT not to worry, I want to build a follow-up session or at least follow-up content – which I’d love to know if anyone is interested in attending!
Below you’ll find the outline of the session, please share any feedback and questions by emailing me at joanna [at] aroguemarketer.com. Let me know if you would like to attend (live questions!) or would prefer watching on demand.
Session outline
- Introduction (5 min)
- What is B2B Marketing? (5 min)
- How do you build a successful B2B Marketing program? (25 min)
- Brand marketing
- What is in a brand?
- What goes into the brand visually, and why is it important?
- How do you work on positioning & messaging
- Where does brand marketing
- Demand gen
- What is demand gen?
- What is a campaign?
- What goes into a campaign?
- Measurement
- Basic measurement
- What is Marketing Contribution
- Attribution
- Brand marketing
- Building your B2B team (10 min)
- Who do you hire?
- Takeaways (5 min)
Header Photo by Susan Holt Simpson on Unsplash