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A Rogue Marketer

Month: June 2019

man with arms in the air

How To: Leverage a win/loss analysis

Understanding why are you winning and losing business is critical in building successful marketing programs. Knowing where customers minds are at: what the special sauce is to lead them to put pen to paper, or why they are just saying no, will help you adjust your strategy and help the business keep track of the health of marketing and sales.

woman presenting sticky notes

Woman, Interrupted

No one likes to be interrupted, yet it seems daily that women are getting together to discuss the latest episode of “woman, interrupted.” So why is it that the culture of interruption is so prevalent regardless of where you go?

About

A Rogue Marketer was conceived as a side project for Joanna to share her POV on marketing and build a community of marketers to chat, share, and learn.

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